Nov 03, 2023

YAMAHA’s AG Series: Elevating Virtual Concerts and the Metaverse Experience

In an era where music transcends boundaries and unites people, YAMAHA Music Europe has partnered with the dynamic world of content creation and streaming in virtual concerts and the metaverse. Join us on a journey to explore how YAMAHA’s technology is shaping the future of immersive experiences.

Your Audience Awaits. Anytime, anywhere.

We live in a time when live streaming has become ubiquitous, allowing virtually anyone to connect with their audience from anywhere. Whether it’s live music, gaming, podcasts, or other content, streaming high-quality audio and video is essential to growing your audience. Hybrid events and virtual reality formats like concerts in the metaverse are gaining prominence, offering unique experiences. This article primarily delves into the audio gear requirements for virtual concerts and how the second generation of YAMAHA’s AG series addresses these needs.

YAMAHA AG Series: Your Gateway to Seamless Streaming

YAMAHA’s AG series, specifically designed for streaming operations, simplifies real-time adjustments and ensures high-quality audio. These devices offer simple and intuitive audio control, making on-the-fly adjustments hassle-free. Additionally, studio-quality DSP effects enhance your performance. The inclusion of a 4-pole mini input/output jack allows you to reach a wider audience using your smartphone for mirrored streaming applications.

Choosing the Right AG Model

YAMAHA’s AG series comprises four different models, each catering to various streaming needs. 

The AG01 integrates mixer functionality into a USB microphone, while the AG03MK2 features a fader interface. The AG06MK2 can power two condenser microphones simultaneously, and the AG08 is an all-in-one unit with flexible inputs, outputs, customizable sound pads, and a voice changer. Each model offers unique capabilities, allowing you to select the perfect fit for your streaming content and experience level.

Virtual Concert vs. Livestream/Hybrid Event

A virtual concert differs significantly from a live streamed or hybrid event, as it takes place within the metaverse. The I/O and audio mix requirements are simpler but demand powerful real-time DSP and USB routing for a seamless experience. Virtual concerts enable unique opportunities like rapid avatar changes and stage transformations, blurring the line between reality and virtuality.

How Does It Work – Where’s the Show Taking Place?

Virtual concerts can be watched online through platforms like YouTube, Facebook Live, Twitch, and specialised platforms such as SongKick or MelodyVR. Fans purchase tickets for live access from their living rooms, creating an additional revenue stream for artists. It’s worth noting that with some platforms, like YouTube, the live stream is integrated into virtual worlds, allowing fans to experience the show in 3D and interact with other avatars, enhancing the overall concert experience.

Key Considerations for Musicians in the Metaverse

To perform in the Metaverse, you’ll need a set of technical requirements. These include hardware like a capable laptop with processors, RAM, and a good graphics card, an interface like the Yamaha AG Series, and a reliable internet connection. For more sophisticated setups (full and/or multi-band performances, etc.), a digital mixing console like TF or DM Series is recommended. They usually have more I/O capability and flexibility than Audio Interfaces and often also allow you to easily set up two separate mixes (e.g., for hybrid events).

On the software side, live recording and broadcasting software like OBS is essential for streaming to platforms like YouTube or Twitch. To simultaneously record the streaming audio, for post-production purposes, a DAW (Digital Audio Workstation) is needed. All Yamaha Interfaces and Digital Mixers come bundled with a neat selection of Software from Steinberg (Cubase AI/LE, Wavelab Cast, or Nuendo Live). The good news is that you don’t always require a high-end computer or specialised VR equipment for entry; many Metaverse platforms are accessible on standard computers or even mobile devices. While VR headsets like Oculus Rift or HTC Vive can enhance immersion, they’re not always necessary. Always check the specific platform requirements to ensure a smooth experience.

What Are the Current Options and Benefits?

Multiple tools and platforms empower artists to create and manage virtual concerts, expanding their reach to a global audience. It’s crucial to choose a suitable Metaverse platform that aligns with your music and target audience. Options like Roblox, Fortnite, and dedicated VR platforms offer distinct virtual concert experiences. Selecting a platform where users resonate with your music and art ensures easy access to perform live. If you’re seeking platforms dedicated to music and live performances, consider CWXP. This approach not only provides flexibility and marketing opportunities but also offers performance data for measuring success in the virtual concert space.

Who Has Already Hosted a Virtual Show?

Virtual concerts have gained popularity among artists, from independent musicians to major stars. Notable examples include Justin Bieber, Travis Scott, Ariana Grande, and the Foo Fighters.

A screenshot from the psychedelic Ariana Grande live experience on “Fortnite”.

FAQs and Best Practice Tips

  • Promote your virtual event early and often on social media.
  • To engage your virtual audience effectively, start by selecting a theme that resonates with them. During your live performance, interact with avatars in the virtual world, and after the show, use features like chat and meet-and-greet sessions to enhance the concert experience. Moderators can help manage the chat, ensuring a positive interaction with the audience.
  • Be prepared for technical issues and provide support to your fans.

Conclusion

Virtual concerts are an exciting way to experience live performances and engage with artists on a deeper level. As the metaverse continues to expand, music is poised to play a significant role in its future. Advanced audio technologies, virtual reality, and augmented reality are enabling artists to transport their fans to virtual venues and create unforgettable performances. While challenges like copyright and monetization need to be addressed, the future of music in the metaverse promises exciting developments for both artists and fans. YAMAHA’s AG series stands as a cornerstone in this technological revolution, ensuring seamless and immersive virtual concert experiences.


Ready to elevate your virtual concert experience? Explore the power of YAMAHA’s AG series for top-notch audio solutions. Visit YAMAHA Music Europe for more information. If you’re an artist looking to join the world of virtual concerts, create your gig profile on gigmit today!