Apr 25, 2023

How CWXP helps creators with Web3, AI, Metaverse & NFTs

The emergence of Web3, AI, Metaverse, and NFTs has created a buzz in the industry. First-mover creators have already set the ball rolling, and numerous expert agencies and organizations are focusing on these topics. McKinsey has even gone so far as to dub Web3 the future’s most substantial economy, prompting corporations such as Facebook, Google, and investors to make heavy investments in this space. However, it is still early days for this technology. So, what exciting opportunities does Web3 hold for the creative sector? Discover how this emerging technology is set to revolutionize the industry!

Ariana Grande held a virtual concert within the popular video game Fortnite. The event, called “Rift Tour,” allowed players to join in and experience a unique interactive performance by Ariana Grande’s digital avatar.

CWXP is coming!

Exciting news for small and medium-sized creators! We have partnered with the incredible teams at +PlusRender and Kontentwerk to create an initiative called Creative Web3 Experience Europe (CWXP), which is proudly co-funded by the European Union. The initiative is specifically designed to explore the benefits of the Metaverse and NFT game for creators just like you. 

Click here to learn more about this exciting opportunity and what it could mean for your creative career:

Join CWXP here

What is CWXP?

Creative Web3 Experience Europe (CWXP) is a new framework for the audiovisual, cultural and creative sectors to test innovative digital solutions and business models, such as music and film festivals in the metaverse, monetisation through NFTs, and co-creation through blockchains.

It aims to help Europe’s creators exploit the opportunities of Web3 technology to enhance their careers, generate revenue, and stay at the forefront of the fast-emerging digital creative marketplaces.  It has three core activities:

#1 Metaverse Cultural Space

CWXP will develop Europe’s first open cultural space in a metaverse where artists can host digital events, such as live music, audiovisual exhibitions and film screenings, all with a high level of audience interaction. The unique 3D virtual location aims to host up to one event each day during the 10-month test phase.

#2 NFT Creation and Exchange

CWXP will enable creators to create and monetize unique audiovisual works, using the metaverse cultural space to exhibit and sell their NFTs. Artists can offer exclusive music, film or experimental content, alongside their performances.

#3 Blockchain for Creatives

CWXP will assist creators to set up blockchain-based transactions to earn and track revenue in the metaverse. They can sell tickets and digital content, split the revenue across multiple contributors and rights-holders, and track ongoing use and revenue.

CWXP will act as a front door for Europe’s creatives to access Web3, providing the infrastructure and education to take advantage of these fast-emerging technologies without prior knowledge, expertise or access. It will give Europe’s creatives a digital stage and train them to be fit for the future.

The project is run by an ideal consortium of three partners with experience in music event management, audiovisual distribution, metaverse design, blockchain management and audience growth.

CWXP will establish a platform to enable European creators to exploit the potential of Web3 technologies. It provides the infrastructure and education to make the leap into digital performance in a metaverse, monetize content through NFTs, and manage revenue through blockchains, all without prior technical expertise. CWXP will establish Europe’s first open metaverse-based cultural space, train and equip creators with tools, and develop a pan-European audience for their digital content.

As a step, we are inviting artists and festivals to join us in the project. We have created an open call for you to join. Simply, follow the link here:

Join CWXP here

Metaverse concerts offer a new dimension for artists to connect with fans worldwide

Throughout the last two years, artists like Ariana Grande, Travis Scott, Lil Nas X, Twenty One Pilots, David Guetta and many more started to enter the Metaverse to play their first digital live shows. Metaverse shows are not trying to replace their real-life counterparts, instead they are complements that offer a new way for artists to tell their stories and express themselves in the digital realm.

Digital live events can create unforgettable experiences for fans without limitations in space, creativity and geographic borders. That being said, concerts from stars like Ariana Grande in Fortnite or Lil Nas X in Roblox put a spell on millions of attendees from all over the world. During the shows, fans were able to buy merch from their favorite artists. Whereas these concerts were pre-recorded and made available in-world afterwards, Justin Bieber with his platform own platform Waves and the Metaverse Music Festival in Decentraland, a 4-day festival with acts like Björk and Ozzy Osbourne, used a live approach. Indie artists don’t seem to get the buzz of media yet, but there are already concerts happening that aren’t backed by big labels. One example are the Metaverse Parties by the blockchain-based streaming service Emanate. To open up the world of digital concerts, the CWXP will specifically aim to create high-quality virtual concerts by European indie artists. 


Travis Scott @Fornite

Lil Nas X @Roblox

Twenty One Pilots @Roblox

Decentraland Metaverse Music Festival with Björk, Ozzy Osbourne and many more @Decentraland

Justin Bieber @Waves


Join CWXP here