How To Convince A Booker? Interview With Till Schoneberg

 

“To promote Taylor Swift is easy. But to find the next Taylor Swift and bring this artist to that point… this the art of promoting and managing an artist”, says Till Schoneberg. We asked the local promoter how to convince bookers and what promoters are looking for.

How To Convince A Booker?

Till Schoneberg is the CEO of the German promoter Konzertbüro Schoneberg, promoting music since 1959. From Jimi Hendrix, Emerson, Lake and Palmer and Tina Turner to Ella Fitzgerald, Frank Zappa and Harry Belafonte, to name just a few, almost every major artist has been promoted by Konzertbüro Schoneberg. We met Till at Reeperbahn Festival 2019 and asked him how to convince a booker. What kind of artists are you looking for? What does it take for artists to sell tickets? What use do you make of data? How do you choose the bands your work with? Which artists would you recommend?

“We are looking for something special” 

 


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