I read the guide and really loved it. It has a lot of good points for me to use with my music and project.
Although because I’m located in Israel it will be harder for me to book gigs all around the world.
I still can work around online shows and getting my music heard on all kinds of platforms. So I’m going to use it as I go along with developing my project.
– Tomer George Cohen
What Is Booking?
Booking – getting artists on stage – is the core business of the music industry. About 70% of the income in the music market comes from the live industry. Artists generate as much as 80% of their income through concerts. Playing live has become a fundamental factor in an artist’s career. The competition is fierce. If you want to play a serious role in the music market, you need to know how the core business works. This is the aim of the gigmit Live Booking Guide.
How to Get Gigs?
The gigmit Live Booking Guide helps you to understand how the live booking business works and how to get more gigs. We have made this first part of the guide as comprehensive and detailed as possible. So it’s not just about a basic overview and the music market, but also about financing ideas, communication and tour planning.
What Part Does gigmit Play?
Through the Booking Guide, you will also be able to better understand the role of gigmit in the booking business and how you can benefit from using the platform. Our aim is to make your booking as easy as possible and thereby diversify the live music landscape. In each chapter we also explain selected gigmit product features and functions – and the problems we aim to solve thereby.
Get the Live Booking Guide!
What do you have to do to read the guide? Quite simple! You just have to become a gigmit PRO user. Just click here to find out more about the conditions and advantages. Already a gigmit PRO user? Then you will receive the guide by e-mail automatically. Have fun!
Table of Contents
1. Who Does the Booking?
1.1 Artist Booking 🧑🎤 1.2 Club Booking 🏢 1.3 Festival Booking 🎡 1.4 Local Promoters 🎯
1.5 Summary: Bringing Together Different Perspectives
2. The Live Music Market & Being Proactive
3. The Information Cycle
3.1. Information Artists Need From Promoters 🎛: Venue Infos 🚏 | Conditions 📋 | Tech ⚙️
3.2. Information Promoters Need From Artists 🎭 : USP 🏵 | Fanbase 🤘 | Rider 📋
3.3 The Contract 📄 : Fees & Taxes 💯 | Guest List 👯 | Cancellation 🚫 | Jurisdiction Clause 🖋
3.4 Summary: Merge Standard Communication
4.1 Types of Fees 💸 : Fixed Fee 💵 | Door Deal 🚪 | Guaranteed Fee 🏦 | Donation 🤲 | Varieties of Fees 👓
4.2 Perseverance 🧘
4.3 Sources of Income 📥 : Tickets 🎫 | Royalties 🧮 | Recordings 📀 | Merchandise 👕 | Sponsorships 🤝 | Funding Programs 🔋 | Crowdfunding 🙌 | Competitions & Contests 🏁
4.4 Summary: Tough Job To Make Instant Money
I have only just read through the booking guide you sent over and have immediately gained some useful information particularly with regards to touring. […] it’s been very informative and I cannot fault it.
– Natalia from Sun, Moon & Talia
5. Tour Booking
5.1 Planning Phase 📐
5.2 Booking Phase📱: The DOs & DON’Ts of How to Approach A Promoter 💡
5.3 Promo Phase 📣 : Content Is King 📦 | Coordination ✌️ | The Power of Digital Marketing 📈 | Promo Timeline for Small Tours of Up-And-Coming Artists ⏱
5.4 Touring Phase 🚌
5.5 Accounting Phase 🖇
5.6 Booking Like A Pro: Let Us Be Your Digital Helper
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