Jun 10, 2020
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Pro Talk: How To Do It All Yourself As A Band

 

The independent metal band OUR LAST NIGHT has made quite a name for themselves by uploading Pop music covers to platforms like YouTube and Spotify, gaining millions of views and followers during the process. The US-American band has taken a rather unconventional approach with regard to today’s music industry, doing everything from music and video production to booking tours and selling merch, all in-house. They are their own Management, Label and Publisher.

In this Sennheiser Pro Talk, take a look at their studio just outside of Nashville. Discover how OUR LAST NIGHT write, record and market their songs without a big label deal. Learn about their successful relationship with new technologies, Spotify and YouTube algorithms, and the promotional aspect of doing covers.

Part 1: Rather Do It All Yourself

If you want to do it all yourself as a band you are free in your decisions, but also on your own when it comes to the sustainable realisation of your career. What does music video production, for example, have to do with tour booking and the fans in front of the stage? “We just like to do everything ourselves – no matter what it is”, says Trevor and Matt Wentworth of OUR LAST NIGHT. They are their own label and management and their own publisher. In Part 1 of this Pro Talk episode, Sennheiser stops by their studio just outside of Nashville including offices, a lobby and storage space for merchandise.

Part 2: Equipment & Learning Process

The Wentworth brothers recommend using new technologies. Why buy a giant mixer when you can get a simple set-up with plug-ins? OUR LAST NIGHT filmed their most popular YouTube video in three takes with their mobile phone. Part 2 of the Pro Talk is about exposure, microphones, monitors, headphones and the constant learning process behind it.

Part 3: Getting the Best Out of It

When does a big label deal make sense? When do individual songs go under with the release? How to handle Spotify and YouTube algorithms? In Part 3, OUR LAST NIGHT reveals their strategy in terms of monetisation and the promotional aspect of doing cover songs.

Learning From Professionals: Sennheiser Pro Talk

In the music industry, there is no classic right and wrong. That’s why we at gigmit BLOG share the experience and expert knowledge of people who work in the industry. Our friends from Sennheiser do just that with their award-winning Pro Talk Series. Designed to serve as a valuable resource for aspiring engineers, producers and audio enthusiasts, the series focuses on the journeys of the world’s leading audio professionals and their expert advice for a path to success. In 2018, the Pro Talk Series won a TEC Award for Outstanding Technical Achievement in the Audio Education Technology category.

Check it out, get inspired and learn from the professionals how to do it all yourself as a band!


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