Jul 01, 2023

The Importance of Music Videos In Today’s Music Industry

Music videos are essential for fans engagement. They help your audience grasp the visual identity of your project. Find out the fundamentals in this article!

Why do artists need to produce music videos?

Music videos create a multidimensional experience. Listeners are no longer just hearing, they are seeing too.

Nowadays, there is a tacit expectation for a visual reference associated with your music. This is where your ideas come into play! Music videos communicate to your audience, promoters, and bookers that you take your music project seriously and professionally.

In return, this will influence the way they see you, your art, and performance. For this reason, it is crucial that you focus on the image you want your viewers to remember and connect with.

How Music Videos Help You Build A Fanbase

Bookers and promoters are also interested in being associated with desirable and professional musicians because this will increase their credibility in return. Ask yourself this question: If I were a promoter/booker and saw this video, would I like to share it on my own pages? The digital age has made this more important than ever. Don’t be frightened by budgeting limits and try to turn these into opportunities to innovate. There are many examples of artists that reached success through creative storytelling rather than technical professionalism. You can read more about how to do a music video on a low budget here.

the importance of music video

How to Prepare a Music Video in 3 Easy Steps

Before starting a music video, ask yourself these questions:

  1. What message do you want to communicate?
  2. What do you want people to remember about you and music?
  3. Can my track be reinforced by the visuals, and vice versa?

These questions will help you define the structure of your video and will can help your viewers understand your music better. 

Advertising Your Music Videos

After putting them online, you will have to promote your music videos. In the overfilled music industry, some really good artists are easy to miss. That is why artists need to use EVERY possible way to promote their music.

Once you make a music video try to make the most out of it! You can make teasers, trailers, and posts to share on various social media platforms such as Instagram, Facebook, Twitter, and TikTok to name a few.

During the last years TikTok acquired a lot of momentum across younger generations and proved itself to be an effective platform for music discovery. You can read more about this topic here. Videos will attract the attention of potential new listeners, reinforce your existing ones, and foster re-sharing among passionate fans.

Best Practices from the gigmit Community

Here are some examples of rising artists from our gigmit community that created exciting music videos for their songs:

Christina Russo – Energy

Here’s an example of a simple yet effective video shot by Cristina Russo for her song “Energy”.

Find and book Christina Russo via gigmit here.

STEREO X LOVE – Push the Play

Here’s an uplifting and fun music video shot by LOVE X STEREO for the track “Push the Play”

Find and book LOVE X STEREO via gigmit here.

WE ARE AVA – More Than You Like Me

Here’s an entertaining music video of a live performance from WE ARE AVA for their track “More Than You Like Me”

Find and book WE ARE AVA via gigmit here.

Gus Ring – For Us Lonely Souls

Here’s a minimalist music video shot by Gus Ring for their song “For Us Lonely Souls”

Find and book Gus Ring via gigmit here.

Marva Von Theo – Ruins

Here’s a scenographic video shot by Marva Von Theo for their song “Ruins”.

Find and book Marva Von Theo via gigmit here.

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