Jul 26, 2021

The Importance of Music Videos In Today’s Music Industry


Music videos are a fundamental channel of audience engagement. They help your audience grasp the visual aspect of your artistic persona and ultimately help them bond to your image and brand.

Music & Imagery

Music has become more and more integrated with visuals over the last decades resulting in a synergy between the two that can create a 360° experience for your listeners. Nowadays there is a tacit expectation for a visual reference associated with your music. This is where your ideas come into play! Music videos communicate to your audience, promoters, and bookers that you take your music seriously and professionally. This will influence in return the way they see you, your art, and performance. For this reason, it’s crucial that you focus on the image you want your viewers to remember and connect with.

How Music Videos Help You Build A Fanbase

Bookers and promoters are also interested in being associated with desirable and professional musicians because this will increase their credibility in return. Ask yourself this question: If I were a promoter/booker and saw this video, would I like to share it on my own pages? The digital age has made this more important than ever. Don’t be frightened by budgeting limits and try to turn these into opportunities to innovate. There are many examples of artists that reached success through creative storytelling rather than technical professionalism. You can read more about how to do a music video on a low budget here.

3 Basic Steps to Music Videos

These are some questions you should ask yourself before starting a music video:

  1. What message do I want to communicate?
  2. What do I want people to remember about me and my music?
  3. How can the visuals reinforce the key points in my track and vice versa?

How to Advertise Your Music Videos

Once you make a music video try to make the most out of it! You can make teasers, trailers, and posts to share on various social media platforms such as Instagram, Facebook, Twitter, and TikTok to name a few. During the last years TikTok acquired a lot of momentum across younger generations and proved itself to be an effective platform for music discovery. You can read more about this topic here. Videos will attract the attention of potential new listeners, reinforce your existing ones, and foster re-sharing among passionate fans.

Best Practices from the gigmit Community

Here are some examples of rising artists from our gigmit community that created exciting music videos for their songs:

Christina Russo – Energy

Here’s an example of a simple yet effective video shot by Cristina Russo for her song “Energy”.

Find and book Christina Russo via gigmit here.

STEREO X LOVE – Push the Play

Here’s an uplifting and fun music video shot by LOVE X STEREO for the track “Push the Play”

Find and book LOVE X STEREO via gigmit here.

WE ARE AVA – More Than You Like Me

Here’s an entertaining music video of a live performance from WE ARE AVA for their track “More Than You Like Me”

Find and book WE ARE AVA via gigmit here.

Gus Ring – For Us Lonely Souls

Here’s a minimalist music video shot by Gus Ring for their song “For Us Lonely Souls”

Find and book Gus Ring via gigmit here.

Marva Von Theo – Ruins

Here’s a scenographic video shot by Marva Von Theo for their song “Ruins”.

Find and book Marva Von Theo via gigmit here.

Enjoy the digital age of booking. Join the gigmit live music community for free today!